Analysts tend to miss the forest for the  trees.  In retail they are obsessed with the business model drivers  like sales per square foot, same store sales or gross margin.   Certainly, these metrics are important for understanding the dynamics of  a retail business - but to what end?  
The bottom line is whether a business  model and management team create value per share - that's the single  minded objective function for any for profit business.  It's the only  one that allows for principled trade-offs between competing subordinate  goals.  The answer is always the combination of drivers that will yield  the most value over time.
AFGview.com's economic margin framework  accomplishes this simple but overlooked goal.  See below for an example  comparison of Best Buy to Circuit City. 
On ValueExpectations.com we always talk about a company’s true economic profitability (Economic Margin)  to see through some of the distortions caused by traditional accounting  practices and better understand what a company is truly earning above  or below its cost of capital# We have shown through numerous examples  that a company’s Economic Margin (EM) level is highly  correlated with its market performance and an increase in margins  typically leads to market out performance, where a decline in margins  leads to market under performance# The example below shows both ends of  the spectrum, one company that generates positive EMs and is able to  grow its business while maintaining its profitability while the other  company was unable to earn its cost of capital and consistently  deteriorated its EMs.
It is no surprise based on economic  profitability that Best Buy Co., Inc. is still doing quite well in the  retail arena and has done a good job of growing its business while  maintaining its profitability. The market tends to reward companies that  grow profitable businesses and relative to the market BBY has  consistently outperformed the S&P 500. Circuit City on the other  hand deteriorated its EMs over time and eventually was unable to  survive.
The Economic Margin (EM) Framework  was developed to evaluate corporate performance from an economic cash  flow perspective and is an alternative to accounting-based valuation  metrics. EM measures the return a company earns above or below its cost  of capital and provides a more complete view of a company’s underlying  economic strength.
EM is meant to serves two purposes:  Create a measure of a company’s economic profitability; that is, did  this company generate cash flow in excess of the costs of its capital  invested in its operations, or did the company destroy wealth? Once we  have solved for this, we can then use this EM as a function in our  valuation model.
EM is calculated by dividing a company’s Operating Cash Flow minus Capital Charge by their Invested Capital.
It is not uncommon for companies to  grow EPS while having declining or negative EM’s. This occurs when the  cost for the investment required to yield the EPS (cost of capital) is  more than the cash flow generated from the investment. From an economic  perspective, this is growing EPS at the expense of the economics of the  business.
Unlike traditional measures, EM  considers the “profitability” of EPS growth, eliminates accounting  distortions, and are comparable across time and industry. By analyzing a  company’s EMs through time, investors gain a more accurate account of  levels and changes in a company’s current profitability and value.


 
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